WORKING OF UDEMY — THE BIGGEST LEARNING PLATFORM

Sinan Ali
6 min readMar 1, 2021

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Man has been trying to learn for thousands of years. The importance of education in a person’s life and success is inevitable. With each passing day, the world is on the road of more and more advancement. Isn’t it true that before going to sleep, the same question came to our mind again and again How can I compete in this modern world? How can I get the skills to be more successful in life?

The answer to our every question is “Education”. But still millions of people cannot afford education due to many reasons — financial problems and lack of time etc.

So imagine a platform that’s providing u education at very low cost at the time of your own choice, Isn’t it the win-win situation for u to get knowledge at low price and at your own free time? That’s what UDEMY is.

Time has passed when the knowledge was only limited to books. The digital revolution has brought the platforms like udemy where people from all over the world gather for learning opportunities.

The Question is How do Udemy works? In this article, we are putting the spotlight on the whole structure of Udemy . So lets start:

Udemy History and stats:

In 2007, Udemy’s founder Eren Bali and Oktay Caglar built a software together for a live virtual classroom where people can learn free. This app was basically launched on Feb 1,2010.

Udemy is a motivation of hardwork for everyone. According to Gagan Biyani, the founders of udemy failed to impress the investors and the idea got rejected more than 30 times. In November 2020, Udemy raised $50 million at a $3.25 billion valuation led by Tencent Holdings ( 1” , 2’’)

As of February 2021, Udemy has around 40 million students, 70,000 experts and around 155,000 courses in 65 languages. Students from all over the world are learning through udemy. (3”)

The headquarters of Udemy are located in San Francisco( CA) , Ankara(Turkey), Dublin(Ireland) , São Paulo(Brazil) , Denver(CO) , Gurgaon(India). (4'’)

Udemy Business Model:

Udemy operates on a special business model. It only organizes the services of experts and sell them on its own website. Udemy is basically a bridge between two types of people:

Experts:

The ones who make online courses and share them on Udemy.

Learners:

The ones who are interested in learning these courses.

Basically, Udemy acts as a mediator and doesn’t own any of its own courses. It only share the course from teachers to students.

How Does Udemy Makes Money:

The business model of Udemy is based on charging instructors a fee for every course sale made on its platform. If Udemy promotes the course of instructor, it will earn 50% of total profit. However, if an instructor do promotion by himself he doesn’have to pay udemy. He will get the full profit of 100%.

In addition to this, Udemy charges annual subscription charges and earn through it.

How Does Udemy Works:

The sole mission of Company is to help people learn anything. Udemy’s working is a nutshell in following ways:

Creating Account:

Students can register on the platform very easily. They solely have to create an account a bit like they are doing over social media apps like Facebook, Twitter and Instagram. They can select their own interest and can browse millions of available courses. Unlike other platforms, Udemy is very easy to use and learners of all the age can find it interesting.

Availability:

Udemy’s biggest worth in the eyes of users is its availability at any time. It provides them the freedom to learn at any time , any place and whenever they desire.

Using Udemy, the person gets the liberty to pick what he requires to review and the way fast. A user can register for a course whenever he/she wants and at low cost.

Variety of Skills to Learn:

Udemy contains courses by professionals from all over the world in a huge amount. Some are interested in business or IT skills, others are interested in designing and gamings each and every course is present there. These courses are listed on the platform in different categories in more than 80 languages.

Amazing service by Udemy:

While finding a solution to How Does Udemy Work, I came to know about an amazing effort by udemy. It gives brilliant customization to the instructors by letting them customize the programs. They create using cutting-edge course design tools free. The complete expenses of these cutting-edge tools is on Udemy.

Giving Ideas to Instructors:

Udemy helps the instructors in deciding the course they should offer on the platform. Awaring the instructors of modern trends is the best thing by Udemy. Instructors also come to know about the problems faced by users and try to compensate them.

Awarding Certificate:

After the completion of a course on udemy, a certificate of completion is awarded to the learner which can be printed out! It looks really good on your resume. You can try this!

Tips On Using Udemy:

Buying Udemy course:

According to Amit Agarwal, an expert in computer science:

“Udemy offers massive discounts almost every week and the $150 course you are looking to buy could be available for as low as $10 the next day, or even the next hour.”

So , do not make steady purchase of all courses on Udemy at once .Wait for the right moment and when the price of course goes down , buy it.

You don’t have to worry about checking the price of course every few hours . Just add the course to your “wishlist” and you will receive email from Udemy whenever price goes down.

Using Coupons:

“Udemy Discount Coupons” can help you to subscribe a course at low cost. You just have to find the right coupon. Usually on google , u can find large amount of coupons but majority of them are expired.

For finding real coupons, you just have to be more updated.

Using Browser For Courses:

Usually , you can buy udemy courses on both their website(using browser) and official mobile app.

Some people have observed a strange and interesting thing regarding this.

Sometimes , a course can have different price depending on the platform you used.

It may be low on a browser and high on mobile app.

Making a Deal with Instructors:

Udemy has an agreement with instructors. If the instructor brings student through their own link , the commission of Udemy will be only 3% . However , If a learner joins the course by udemy affiliated link , the commission increases up to 50 percent . Isn’t it amazing??

You can use it for your own advantage . Just try searching the links provided by instructors on social media. Once u find them , talk to instructors and maybe u can get the deal of learning course at some discount.

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Sinan Ali
Sinan Ali

Written by Sinan Ali

I am a newbie content writter trying to make my way in the industry

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